There is a temptation, when writing about a concept like Àṣà, to make it noble. To treat Yoruba / Nigerian thought as if it were uncomplicated wisdom waiting for the modern reader to catch up. Àṣà for HR? The honest answer requires resisting that flattery. Àṣà is real philosophy. It has internal tensions. It can be misused. It still rewards close reading.
What Àṣà Actually Means
Translators usually settle on something like: Àṣà is a Yoruba word for tradition, custom, or culture — but with a particular emphasis. Unlike a Western reading of 'tradition' as fixed inheritance, àṣà names tradition as practice — the continuous, adaptive doing of what has been found to work. It includes language, ritual, food, dress, courtesy, and the unspoken protocols of community life. It is the answer to the question: what do we keep doing, even as everything changes? It is a defensible translation. But translation is the surface. Àṣà carries underneath it a set of assumptions — about what a person is, what owes what to whom, and what success even means — that the English sentence cannot deliver.
A tree without roots cannot stand a storm.Yoruba
The Question This Post Is About
The implications of Àṣà for the people function — culture, conflict, and care. The question is worth taking seriously, because Àṣà is one of those concepts that loses its shape when handled carelessly — and recovers it as soon as the reader is willing to slow down and listen.
Take the modern workplace as a test case. The dominant Western model treats the team as a coalition of individual contributors who happen to share a Slack channel — each evaluated alone, promoted alone, and let go alone. Àṣà starts somewhere different. It assumes that the unit of analysis is the team, that performance is co-produced, that to praise a single person without naming the people around them is a kind of category error. The implications are uncomfortable for managers trained in the Western model. Long-running traditions are audited every few years for whether they still serve their purpose.
A Second Angle
Parenting through Àṣà is not soft parenting. The phrase 'it takes a village' has been so domesticated in English that it now means almost nothing. The Yoruba / Nigerian version is sharper: the child is not yours alone, and the discipline of raising them well is not yours alone either. Long-running traditions are audited every few years for whether they still serve their purpose.
Where the Concept Resists
It would be dishonest to pretend Àṣà is uncomplicated. The concept can be — and has been — used to suppress dissent in the name of harmony, to extract unpaid labour from women in the name of community, and to soften criticism that should have been sharper. Any serious reading of Àṣà has to hold these uses in view. The concept survives the criticism. But it is not innocent.
What to Do With This
What can you do with this? Begin small. Choose one place — one meeting, one relationship, one daily ritual — and run it through Àṣà for a month. Not as a project. As a quiet experiment. Notice what changes. Àṣà is not learned by reading; it is learned by repetition.